Mexican Connection

Corporate Identity

Mexican Connection imports authentic Mexican merchandise. The corporate identity celebrates Mexican culture. You can see a skeleton mariachi musician illustrated on top of letter work that is reminiscent of the paper cut-outs that are often used as festival decorations. Mexico is also famous for its unique tiles, similar to the pattern used here as a background to the logo.

A flat photographic style was developed to show the bright patterns of the serapi textiles to the best effect.