Athletics South Africa

Corporate Identity

Heroic photography used on marketing material
Stationery Pack
Typical graphic demarcation used on tracks now also used on stationery
Stark black and white potography use to great effect
Sub-brands

The Athletics South Africa corporate identity was developed with the idea of a track in mind. Most of the events held at athletics tournaments have these curved and prominently demarcated areas in which the athletes perform. You can see such a curve “smiling” at the bottom of the logo. The colours of the South African flag were used to underscore the national flavour of the brand.